The leaping deer, one of the country’s most recognized trademarks, has been synonymous with the John Deere brand, which has made quality products for over 120 years. It is worth mentioning that the deer on the trademark first depicted a kind of deer living in Africa and these were the following versions of the trademark that represented the native North American white-tailed deer.
Throughout years, there have been certain refinements in the company’s logo, until the arrival of the ultimate version everyone is familiar with: a leaping deer, pushing upwards rather than preparing to land, presented with green and yellow colors. A deer, so much associated with John Deere brand, has been modernized to symbolize the company’s willingness to adopt new technologies being still deeply rooted in company’s values of quality and commitment.
The John Deere brand has been one of the leading manufacturers of lawn and garden tractors and John Deere tractor accessories: mower decks and snow blowers among others. Other products include mowers, plows, dump trucks, box drills, cotton pickers, combine harvesters, crawler dozers, ATV’s, etc. Throughout the history of the company a strong emphasis has been placed on product development and quality, following the precepts laid down by the company’s founder, John Deere, who once said: “I will never put my name on a product that does not have in it the best that is in me.”
Since 1837, when it was founded, the John Deere brand has come a long way from being mainly an agricultural equipment company, preoccupied with providing solely the US market with tractors and John Deere tractor accessories to its present status: a global organization running different operations worldwide, including production of agriculture, grounds care and construction machinery as well as introducing innovative know-how solutions but also offering other consumer goods and finance services.
